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The Meaningful Brand How Strong Brands Make More Money /
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Edición: | 1st ed. 2013. |
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| Acceso en línea: | Texto Completo |
| Sumario: | Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference. |
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| Descripción Física: | XIII, 225 p. online resource. |
| ISBN: | 9781137365590 |