Tourism Marketing for Developing Countries Battling Stereotypes and Crises in Asia, Africa and the Middle East /

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Avraham, Eli (Autor), Ketter, Eran (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edición:1st ed. 2016.
Temas:
Strategic planning.
Leadership.
International business enterprises.
Marketing.
International economic relations.
Tourism.
Management.
Development economics.
Business Strategy and Leadership.
International Business.
International Economics.
Tourism Management.
Development Economics.
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Tourism Marketing for Developing Countries  |h [electronic resource] :  |b Battling Stereotypes and Crises in Asia, Africa and the Middle East /  |c by Eli Avraham, Eran Ketter. 
250 |a 1st ed. 2016. 
264 1 |a London :  |b Palgrave Macmillan UK :  |b Imprint: Palgrave Macmillan,  |c 2016. 
300 |a IX, 193 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
520 |a Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a International business enterprises. 
650 0 |a Marketing. 
650 0 |a International economic relations. 
650 0 |a Tourism. 
650 0 |a Management. 
650 0 |a Development economics. 
650 1 4 |a Business Strategy and Leadership. 
650 2 4 |a International Business. 
650 2 4 |a Marketing. 
650 2 4 |a International Economics. 
650 2 4 |a Tourism Management. 
650 2 4 |a Development Economics. 
700 1 |a Ketter, Eran.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9781137342140 
776 0 8 |i Printed edition:  |z 9781349579198 
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950 |a Business and Management (R0) (SpringerNature-43719) 

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