Television Goes Digital

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Gerbarg, Darcy (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Colección:The Economics of Information, Communication, and Entertainment, The Impacts of Digital Technology in the 21st Century,
Temas:
Advertising media planning.
Economic policy.
Technological innovations.
Business information services.
Media Planning.
Economic Policy.
Innovation and Technology Management.
IT in Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Changing Television Business
  • Introduction: The Digital Evolution of Television
  • TV or Not TV: Where Video Is Going
  • The New Screen for Video
  • The End of Advertising As We Know It
  • From the Marketers' Perspective: The Interactive Media Situation in Japan
  • Technology: Content Creation and Distribution
  • Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool
  • Television Via Satellite
  • Creation and Distribution of 4 K Content
  • Content
  • Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond
  • Video on the Internet: The Content Question
  • YouTube Changes Everything: The Online Video Revolution
  • Digital Archiving in the Entertainment and Professional Media Market
  • Content
  • Spectrum Policy and the Public Interest
  • Cognitive Radios in Television White Spaces
  • Digital Rights and Digital Television.

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