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Building Routes to Customers Proven Strategies for Profitable Growth /
Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Springer New York : Imprint: Springer,
2009.
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| Edición: | 1st ed. 2009. |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- What Is Routes-to-Market?
- RTM Workshop
- Market Segmentation
- Define Whole Solutions
- RTM Life Cycle
- Constructing a Route
- Go-to-Market Performance Assessment
- Connecting RTM with Corporate Strategy
- Implementing RTM Company-Wide.