Effective Risk Communication A Message-Centered Approach /

"As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sellnow, Timothy L. (Autor), Ulmer, Robert R. (Autor), Seeger, Matthew W. (Autor), Littlefield, Robert (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2009.
Edición:1st ed. 2009.
Colección:Food Microbiology and Food Safety,
Temas:
Food science.
Chemistry.
Medical sciences.
Food Science.
Health Sciences.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Conceptualizing a Message-Centered Approach to Risk Communication
  • Introducing a Message-Centered Approach to Risk Communication
  • Best Practices for Risk Communication
  • Multiple Audiences for Risk Messages
  • Cases in Risk Communication
  • The Case Study Approach
  • Cryptosporidium: Unanticipated Risk Factors
  • Hurricane Katrina: Risk Communication in Response to a Natural Disaster
  • New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax
  • Odwalla: The Long-Term Implications of Risk Communication
  • ConAgra: Audience Complexity in Risk Communication
  • Applications of a Message-Centered Approach to Risk Communication
  • Toward a Practice of Mindfulness
  • Ethical Considerations in Risk Communication
  • Future Directions.

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