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Why Popcorn Costs So Much at the Movies And Other Pricing Puzzles /

Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McKenzie, Richard B. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Copernicus, 2008.
Edición:1st ed. 2008.
Temas:
Acceso en línea:Texto Completo