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Health Services Marketing A Practitioner's Guide /
For today's health care professional, clinical expertise is not enough-one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner's Guide clearly and succinctly explains...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Springer New York : Imprint: Springer,
2008.
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| Edición: | 1st ed. 2008. |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- to Healthcare Marketing
- The Basics of Marketing
- The Marketing Process
- Marketing Research
- Marketing Planning
- Healthcare Products and Customers
- Paying the Marketing Freight
- Market Positioning and Strategy Development
- Choosing Among Promotional Options
- Social Marketing
- The New Healthcare Marketing
- Measuring the Effectiveness of Marketing
- How to Be a Healthcare Marketing "Hero".