The Hands-On Guide for Science Communicators A Step-by-Step Approach to Public Outreach /

Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication - it is after all an innate human ability - but a full comprehension of how to do s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lindberg Christensen, Lars (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2007.
Edición:1st ed. 2007.
Temas:
Astronomy-Observations.
Technology-Sociological aspects.
Physics.
Astronomy.
Chemistry.
Social sciences.
Humanities.
Astronomy, Observations and Techniques.
Science, Technology and Society.
Physics and Astronomy.
Humanities and Social Sciences.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Setting the scene
  • Science Communication
  • The Communication Process
  • The Communication Office
  • The production
  • Overview Of The Production Chain
  • Target Groups
  • Product Types
  • Written Communication
  • Press Releases
  • Production Of Printed Products
  • Visual Communication
  • Technical Set-Up
  • Distribution
  • Evaluation and Archiving
  • Selected topics
  • Making Websites
  • Video Production
  • Crisis Communication
  • Guidelines for Scientists and Communicators
  • How to Host a Press Conference
  • Overcoming National Barriers
  • Going Commercial
  • Credibility in Science Communication
  • The Hubble Space Telescope - A Public Outreach Case Study
  • Community Initiatives
  • Finishing off
  • Summary.

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