Crisis Management in the Food and Drinks Industry: A Practical Approach

Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Doeg, Colin (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2005.
Edición:2nd ed. 2005.
Colección:Practical Approaches to Food Control and Food Quality Series ; 2
Temas:
Food science.
Management.
Marketing.
Business.
Management science.
Food Science.
Business and Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The anatomy of a crisis
  • Protecting your brands and reputation
  • Preparing for the unthinkable
  • The Internet-a two-edged sword
  • Tactics to avoid being caught off-guard
  • Product tampering-a constant threat
  • Issues tracking and management
  • Meeting the media
  • Do I need help?
  • Sources of technical help
  • The powers of enforcement authorities
  • Managing a crisis
  • Diet and health
  • Problems facing the food industry
  • Dealing with extremist organizations and terrorist threats
  • Bioterrorism-a clear and present danger
  • Significant crises
  • Interesting case histories
  • Events that will shape the future.

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