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A Twenty-First Century Guide to Aldersonian Marketing Thought
A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the mat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Springer US : Imprint: Springer,
2006.
|
| Edición: | 1st ed. 2006. |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Wroe Alderson a Life
- to Part II: Wroe Alderson's Theory of Market Behavior - Selected Writings
- Towards a Theory of Marketing
- The Analytical Framework for Marketing
- Survival and Adjustment in Organized Behavior Systems
- Survival and Growth of Systems
- The Power Principle
- Marketing efficiency and the principle of Postponement
- Competition for Differential Advantage
- Matching and Sorting: The Logic of Exchange
- to Functionalism
- Functionalism: Descriptive and Normative
- The Heterogeneous Market and the Organized Behavior System
- Information Flows in Heterogeneous Markets
- Transactions and Transvections
- Cooperation and conflict in marketing Channels
- to Part III: Wroe Alderson - Writings on Management Practice and Ethical Behavior
- Alderson, Sessions and the 1950s Manager
- A Basic Guide to Market Planning
- Researcher Finds a Void in Freud... Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives
- Ethics, Ideologies and Sanctions
- The American Economy and Christian Ethics
- Planning and Problem Solving in Marketing: A Book Review
- to Part IV: Alderson's Market Behavior Theory with its Links to Other Theories
- Alderson and Chamberlin
- Alderson's General Theory of Marketing: A Formalization
- Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics
- An Alternative Paradigm for Marketing Theory
- Alderson's Transvection and Porter's Value System
- to Part V: Original Contributions to This Publication
- The Wroe Alderson I Knew
- Wroe Alderson as Academic Entrepreneur: The Wharton Years
- Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson's Theory of Market Processes
- Placing Alderson and His Contributions to Marketing in Historical Perspective
- Wroe Alderson's Vision Renewed and Rehabilitated: Social Structures and Marketing Theories
- To Teach or Not to Teach Alderson? There is No Question
- List of Publications by Wroe Alderson
- A Select List of Authors Who Have Commented on Aldersonian Marketing Thought.