It's Not About the Technology Developing the Craft of Thinking for a High Technology Corporation /

It's Not About the Technology is about a phenomenon that is most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. Executives in the high-technology space agree that, without a doubt, a critical factor that drives the company to such a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Karamchedu, Raj (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2005.
Edición:1st ed. 2005.
Temas:
Marketing.
Business.
Management science.
Business and Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Thinking
  • The Problem
  • Organized but Dysfunctional
  • The Awareness of an Engineer
  • Marketing's Choice and Engineering Planning
  • Differentiation: A Phenomenon, not a Concept
  • We Relate Before We Differentiate
  • Contexts Can Undifferentiate a Product!
  • The Semiconductor Company Context
  • The Forward Movement Latent in Execution
  • A Glimpse at the Marketing Context
  • The Context of Execution
  • High Tech Contexts: A Semiconductor Company View
  • The Semiconductor Value Chain
  • The Product Definition Context
  • The Economics Context
  • The Customer Context
  • The Design-In
  • The Craft and the Mindset
  • The Requirements Craft
  • Manage Expectations
  • The Execution Mindset
  • Overcoming Technology-Centric View
  • Marketing is Organized Decision Making.

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