Mathematical Models of Distribution Channels

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ingene, Charles A. (Autor), Parry, Mark E. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer US : Imprint: Springer, 2005.
Edición:1st ed. 2005.
Colección:International Series in Quantitative Marketing, 17
Temas:
Business.
Management science.
Marketing.
Microeconomics.
Operations research.
Business and Management.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • A Commentary on Distribution-Channels Modeling
  • The Bilateral-Monopoly Model and Channel Myths
  • Multiple (Exclusive) Retailers
  • Multiple (Exclusive) States-of-Nature
  • Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule
  • The Manufacturer-Optimal Two-Part Tariff
  • The Channel-Coordinating Menu
  • Coordination versus Maximization: Theoretical Analyses
  • Coordination versus Maximization: Graphical Analyses
  • The Competing-Retailers Model with Channel Breadth
  • Modeling a Change in Competitive Substitutability
  • Towards a Unifying Theory of Distribution Channels.

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