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| LEADER |
00000nam a2200000 4500 |
| 001 |
000020198 |
| 003 |
OCoLC |
| 005 |
20060916023450.0 |
| 008 |
031120s1985 mx 000-0 spa d |
| 020 |
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|a 9681316614
|c (pbk.)
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| 040 |
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|a PBR
|c PBR
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| 050 |
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4 |
|a HF5415.13
|b K6.48
|
| 090 |
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|a HF5415.13
|b K6.48
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| 099 |
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|a HF5415.13
|a .K6418 1985
|
| 100 |
1 |
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|a Kotler, Philip.
|
| 240 |
1 |
0 |
|a Marketing management.
|l Spanish
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análisis, planeación y control /
|c Philip Kotler.
|
| 250 |
|
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|a 4a ed.
|
| 260 |
|
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|a México, D. F. :
|b Diana,
|c c1985
|g (1986 printing)
|
| 300 |
|
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|a 867 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a Translation of: Marketing management : analysis, planning and control.
|
| 504 |
|
|
|a Includes bibliography and index
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Dirección y administración
|
| 905 |
|
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|a LIBROS
|
| 902 |
|
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|a Guadalupe Guevara y Navarro
|
| 949 |
|
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|a Biblioteca UAM Iztapalapa
|b Colección General
|c HF5415.13 K6.48
|
