Bill It, Kill It, or Keep It Free? /

por Ulaga, Wolfgang , Michel, Stefan , Hinterhuber, Andreas , Liozu, Stephan , Kohli, Ajay , Sawhney, Mohanbir , Steenkamp, Jan-Benedict , Homburg, Christian , Copaṛā, Sunīla , Wouters, Marc , Ritson, Mark , Mohr, Jakki , Gebauer, Heiko , Nambisan, Satish , Anderson, James , Ng, Irene , O'Beirne, Rebecca , Monroe, Kent B. , Bharadwaj, Sundar
Publicado 2018

Rebuilding the Relationship Between Manufacturers and Retailers /

por Pauwels, Koen , Wang, Qiong , Chatterjee, Sharmila , Zhang, Jie , Scheer, Lisa , Steenkamp, Jan-Benedict , Ailawadi, Kusum , Stornelli, Jason , Dawar, Niraj
Publicado 2013